Nature-Based Business Risk Management Insight

Leading with and leaning on simple storytelling makes the role of slide decks,
spreadsheets, white papers, plans, processes of all kinds, more meaningful (effective & efficient)

Table of Contents

Nunchi Insight: To Effectively and Efficiently Deal With The Target, Start In The Adjacency

Nature works differently than the way most business run

Until one catches on to the way nature relates time, space and resources, interacting with nature commercially can be, “interesting”. Interesting may be fine for interacting with a personal bonsai plant, or a backyard garden, or even a family chicken coup. But when professional careers, investments, the food we eat, people and planet health and more…, are on the line, many feel “interesting” should be avoided at all costs.
And yet, Nature persists.
From agriculture to food to healthcare, and more…, Nature has its own way of displaying and delivering efficiencies and value. The questions for the business professional, investor or those adjacent is,

“Can you, your institution, industry, culture or society pause long enough to catch on to the fullness of how Nature moves?”
“Do you have enough technical acumen and structural flexibility to benefit?”

The Three Pillars of Power: Time, Space & Resources

Regardless of the problem you seek to solve (or avoid) or your targeted outcome (from chronic diseases, water quality, climate, food quality issues, and more…), they all link back to the same open space, the same three pillars of power2: time, space and resources and importantly how they relate.
Please allow us to help you make the amorphous shapes of nature defined and understandable to you. As you catch on to the dynamic shapes of nature, your level of comfort with Nature’s discontinuous leaps and its highly effective and efficient circuitous routes will grow. Rather than trying to machine such fractal patterns out of existence, you will be better able join in the abundance.

The Power of Storytelling: Making the Adjacent Attainable To You

We have found leading with and leaning on storytelling to solidify abstract concepts and simplify complex messages within the context of humans interacting with soils, food healthcare and other nature-based systems work.
Once the very manageable complexities are recognized, value capturing activities including the use of hard data capturing devices like white papers, slide decks, spreadsheets, databases, machine learning, artificial intelligence and more…, are brought into the mix, as needed.
The rational continuity of the above catches on as we humans morph the way we think, decide and act to mimic the way nature moves. This “move with technical acumen and structural flexibility” or “move like nature” is the key to new agricultural, food and healthcare systems that meet our needs and satisfy our wants.

Viable Ecosystems Start From A Different Place & Move Differently Than Product-Based or Service Based Systems

Granted, coming out of the narrow lanes of product-based and/or a service-based business mindset is not easy, or smooth when encountering a fully viable ecosystem, like nature. Even Minimum Viable Ecosystems require upfront measurable expenditures for required design and testing of time, space & resources.
We have found any time perceived to be “wasted” on the front-end is more than made up on the back-end as people from diverse backgrounds work towards a common goal without the normal drama and conflicts arising in organizations hyper-focused on an immediate, or pre-conceived, outcome(s).

Pausing, Then Stepping Into, And Keeping Step With Nature’s Key Dynamic(s)

A key time, space and resource dynamic found in nature is its discontinuous contractions and expansions, plus the ever present movement of compounding and cascading, which creates difficulties for conventional product or service-based business mindsets, models and other command and control human-based systems (political, academic, military, religious, and more…). We see these business models and other human systems being based on static segmentation, a key concept the industrial age has effectively exploited for centuries. The weaknesses of these leverage-based power structures are exposed when operating in fast-changing situations, like nature-based systems.

Keeping Pace with Nature: Hard To Teach, Easier To Learn

This ‘keeping pace with nature’ theme (expressed above) is what drives the timing of how we think, decide, and act—from capital acquisition and expenditures, the locations we operate, the qualitative and quantitative metrics we track to drive our Key Performance Indicators, to the people we choose to interact with, and more…
Staying in step with a nature-based timing model of slow is smooth, smooth is fast, along with the discontinuous leaps and circuitous routes known to sprout from treating nature as a partner, was tough. But we have been at this a while, long enough to be able to show others how to pause and then join in, without missing a beat.
Machine learning and the increasing rush to the singularity has others concerned. We choose to take our integration cues from nature, which continues to accommodate anything humans throw at her.


In closing, we share a few keywords and tricky phrases that have helped others catch on to how nature deals with time, space and resources fundamentally different, and sometimes in polar opposite ways we humans think appropriate:

  • Awareness comes before education.
  • Lived experience(s) as a communication medium
  • Without nunchi, your metrics (Visions, Missions, Goals, Objectives, Action Lines, and more…) are not helpful, or even relevant
  • Don’t Take the Bait. Don’t get Drawn in.
  • How the democratization of power through digitalization flips “The Rules”.

Are you or someone you know ready for more? If so, email us for
If you are someone you know is ready for more, please contact us.